01 // Executive Summary

Protect revenue.
Then grow it.

Sellify AI helps pest control companies automate customer conversations end-to-end so they can reduce cancellations, lower retreatment costs, improve customer experience, and grow revenue - without adding headcount.

Most pest companies focus first on new leads. But some of the biggest profit leaks happen after the sale - when customers cancel, retreatments happen, and inbound demand goes unanswered.

SA
Sellify AI

Hi Sarah πŸ‘‹ Your quarterly pest service is Tuesday 2–4 PM. Reply to confirm or reschedule.

9:02 AM
02 // The Problem

The biggest revenue leaks happen
after the sale.

Most pest companies are leaking revenue and margin in the same places: cancellations, missed upsells, dormant leads, and unanswered calls.

AI Retention
72%

of customers will switch after one bad experience

Customers cancel when communication breaks down

Most companies send a basic reminder and stop there. No proactive note capture or real follow-up before service.

AI Upsell
80%+

of companies miss their cross-sell goals entirely

Existing customers never upsold

Most companies have customers who only buy one service, even when they are strong candidates for more.

AI Win-Back
73%

of companies have no win-back campaign

Past customers never re-engaged

Cancelled customers and dormant leads are often the warmest, highest-converting audience in the database.

AI Inbound
34%

of inbound calls go unanswered

Inbound demand goes unanswered

Every missed call is already-qualified demand. When no one answers, that revenue usually goes somewhere else.

03 // The Solution

Start with AI Retention. Expand from there.

The easiest place to create value is the revenue already at risk. That’s why Sellify typically starts with AI Retention - then expands into AI Upsell, AI Win-Back, and AI Inbound.

AI Retention

Sellify’s AI Retention workflows combine smart reminders, pre-appointment note capture, confirmations, rescheduling support, and post-service follow-up into one system that helps reduce cancellations, reduce retreatments, and improve customer experience.

What it means for you

  • β†’Protect recurring revenue
  • β†’Reduce churn
  • β†’Reduce retreatment costs
  • β†’Reduce office overhead
  • β†’Improve service quality perception
Try it yourself

Reschedule + Gate Code Example

Customer confirms appointment, reschedules, and leaves a note - Sellify handles all of it

0/11

What happened in this conversation

Appointment confirmed for Wednesday
Customer requested reschedule β€” AI proposed 3 slots
New appointment booked Thursday 8–10 AM β€” CRM updated
Gate code change captured β€” tech notes updated
04 // Ecosystem

Works with the systems you already use.

Sellify closes the loop in your system of record so conversations turn into completed outcomes, not manual follow-up.

View all integrations
05 // Methodology

Completing outcomes, not just conversations.

Sellify identifies the right customer or event, engages at the right moment, qualifies intent, completes the task or sale, syncs everything back into your system, and makes the value visible.

Phase 01

Identify

Starts With

A service event, lead, cancellation, or account condition that should trigger action.

What Sellify Does

Detects the right customer, account, or appointment and launches the right workflow.

Business Outcome

The right work starts automatically instead of waiting on manual follow-up.

Phase 02

Engage

Starts With

The workflow is active and Sellify already has the context for the conversation.

What Sellify Does

Sends the message, follows up, and keeps the conversation moving by SMS.

Business Outcome

More customer conversations start on time without CSR effort.

Phase 03

Qualify

Starts With

The customer replies, asks a question, or signals interest.

What Sellify Does

Understands the response, answers common questions, and moves the conversation toward a decision.

Business Outcome

Interested customers keep moving instead of stalling in a queue.

Phase 04

Complete

Starts With

The customer is ready to confirm, buy, reschedule, or move forward.

What Sellify Does

Completes the task, whether that means confirming service, booking, generating an agreement, or collecting payment when needed.

Business Outcome

The job gets finished instead of being handed back to the team as another callback.

Phase 05

Sync

Starts With

The conversation reaches a real outcome that needs to be recorded.

What Sellify Does

Writes the result back into your system of record with the right status, notes, and next step.

Business Outcome

Your team sees the latest outcome inside the tools they already use.

Phase 06

Report

Starts With

The workflow is complete and the operational data is already captured.

What Sellify Does

Makes performance visible across conversations, completions, revenue, and operational impact.

Business Outcome

You can see what Sellify is driving, not just that messages were sent.

06 // Retention Calculator

See what AI Retention could protect in your business.

Use a few simple inputs to estimate how much recurring revenue, service cost, and office capacity AI Retention could protect.

Your Customer Base

17,000
$590
12%
18%

Staff & Re-treatments

$25/hr
$75

Model assumptions

  • We assume 5 annual appointments per customer on average, based on industry benchmarks.
  • Estimated CSR savings are based on about 2 minutes of admin time per appointment.
  • Smart Reminders improves annual retention by 2 percentage points, compounding each year.
  • Baseline re-treatment volume is modeled at 6% of monthly appointments.
  • Smart Reminders is modeled to reduce re-treatment calls by 30%, and Sellify costs $0.45 per appointment on average.

Over 5 years

Net cumulative return

+$3.4M

+$3.5M return - $189K cost

ROI

Γ—18.8

Year-by-year gross benefit

Retention revenue
Labor savings
Re-treatment call savings

Where it comes from Β· Year 5

Retention revenue
+$816K
Labor savings
+$70K
Re-treatment call savings
+$113K
07 // Proof

Real pest control companies. Real numbers.

Sellify helps operators protect recurring revenue, improve route economics, reduce communication overhead, and create new growth.

View all case studies
β†’Upsell Campaign Β· Ninefold Marketing
$620Kadditional revenue generated
1,700new accounts added
20,000customers in the campaign

We used the Sellify platform with our existing customer base in some markets, about 20,000 customers, cross-selling mainly mosquito services.

We generated an additional $620,000 in revenue through an AI and Sellify.
That was about 1,700 accounts, including 1,100 new mosquito accounts added to our base.

Nikolas Allred

Nikolas Allred

Co-Owner at Ninefold Marketing

β†’Upsell Campaign Β· Enviroguard
769accounts sold by one AI agent
2Γ—more than the next closest rep
30/dayaverage accounts sold at peak

When I heard that Anna (Sellify's AI sales agent) - was topping our leaderboards, I was thrilled. In just her first few days, she closed 100 accounts, averaging over 30 per day. Our reps were stunned: 'How is this even possible?'

It turned out to be a great motivator. This year alone, Anna sold 769 accounts - the next closest rep only hit around 400.

Hannah Brenchley

Hannah Brenchley

Assistant Manager at Enviroguard

08 // Next Steps

Become a Growth Partner.

If you're ready to protect recurring revenue, improve customer communication, and expand revenue with AI, the next step is simple:

Create your account and place your $1,000 deposit to reserve your Growth Partner spot.

As a Growth Partner, you'll receive:

  • β†’$500–$1,500 in platform credit
  • β†’A dedicated Sellify CSM to guide rollout, optimization, and ongoing success
  • β†’Access to proven offers and workflows built from what's working across the industry
  • β†’Beta Council access, including early feature access, a priority request lane, and optional monthly roadmap feedback
Create Account & Reserve Spot
09 // Get Started

Ready to see where Sellify creates value?

Tell us a little about your business and we'll show you the workflows most likely to protect revenue, reduce overhead, and create growth.

No commitment required
Tailored to your CRM and workflow
30-minute walkthrough, no fluff

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FAQ

Can't find what you're looking for? Get in touch β†’

Sellify Al acts as a sales or customer service rep that initiates, responds, and manages real-time conversations with your leads or customers via phone call or text. It's all automated and deeply integrated, allowing you to focus on working ON your business rather than IN your business.

Absolutely. You can tailor conversation flows, objection handling, and brand-specific messaging to match the tone, policies, and sales strategy of your business. It's designed to sound like a real member of your team - not a generic chatbot.

We help you define your ideal sales flow - from first outreach to sale made. You can create instruction templates that guide how the AI handles common objections, explains your services, or responds in specific situations. You'll also have the ability to test these flows internally with your team before they go live, so everything feels dialed in and on-brand.

Sellify AI gives you insight into conversion rates, reply rates, and overall lead engagement through a clear, easy-to-use analytics dashboard. You'll know exactly how it's performing - and where there's room to improve.

Most customers are up and running in just a few days. If you're already using Twilio, setup is especially quick - and our team will guide you through the whole process.