Pest Control
Sales & Customer Care.
Automated.

Unanswered calls. Customers not heard. Cancelled customers
never re-engaged. Existing customers never upsold.

We fix all four. Automatically.

Find Your Lost Revenue

Trusted by pest control operators across North America

View case studies

Find Your Lost Revenue

Four problems are draining your revenue.
We can solve them.

The Problem

What It Costs You

How Sellify AI Fixes It

⚠️Customers not heard

91%

of cancellations are preventable. 62% of customers leave because they feel the company no longer cares.

Even a 5% increase in retention can raise profits by 25% to 95%. Most companies send a basic confirmation and stop there, making customers feel like a number. When customers feel unheard, they cancel. A multi-touch reminder system that listens can reduce cancellations by up to 30%—and helps customers stay longer, buy more, and look elsewhere less often.

Sources: Cube Creative · FieldVibe · Bain & Company · Pest Control Technology

Smart Appointment Reminders

Sellify AI reaches out before every visit, collects notes and special instructions, handles reschedules, and passes everything to the technician automatically. Customers feel heard. Cancel rates drop. And your team spends zero time on back-and-forth calls.

Read the article

⚠️Existing customers never upsold

80%+

of companies miss their cross-selling goals entirely

The average pest control contract runs $600/year. Most customers only have one service - add a mosquito or termite plan on top, another $400-600, and you've nearly doubled that customer's value. Most companies have no system for this. Zero outreach. Zero follow-up. That's a fortune in lifetime revenue walked past on every single visit.

Sources: McKinsey · Cube Creative / Upsell Packages

Automated Upsell Campaigns

Sellify Al identifies customers who can be upsold, runs the full sales conversation via SMS, collects a signed agreement, receives payment, and schedules the new ongoing service in your CRM all automatically. Your team doesn't lift a finger.

Read the article

⚠️Past customers not engaged

73%

of companies have no win-back campaign for cancelled customers - none at all

Past customers already know you. They've already bought from you. They're your warmest, highest-converting audience - and most companies have thousands of them sitting completely untouched. No outreach. No follow-up. Not once. That's a pipeline of already-qualified revenue that never gets dialed.

Sources: Customer Success Collective / State of Churn · FieldRoutes / Win-Back

Automated Win-Back Campaigns

Sellify AI reaches out to your cancelled accounts, re-qualifies them, and re-sells them into service. Pure revenue recovery - already-warm leads your team never had time to chase.

Read the article

⚠️Unanswered inbound calls

34%

of inbound calls go unanswered - and 85% of those callers never try again

Home service businesses miss roughly 1 in 3 calls - yet owners believe they answer nearly all of them. Every missed call is a qualified lead that already found you, already decided to call, and just handed the job to whoever picked up next. The first company to respond wins 78% of the time.

Sources: Service Direct · Invoca / Home Services · Dialzara / Missed Call Research

24/7 Inbound Voice & SMS

Sellify AI answers every call, closes the sale with a signed agreement and payment on the spot, and schedules the job on an optimized route - automatically. Reschedules, payment updates, treatment scheduling - all handled without a single person on your team picking up the phone.

Read the article

Problem · Cost · Fix - tap to expand

ROI Calculator

Run The Numbers On Your Business

Adjust the sliders to model your revenue opportunity.

Build your number

Active customers

Adjust shared assumptions+

Avg customer value / yr$675

Avg upsell value / yr$600

CSR hourly cost$20

Powers the labor-saved projections.

Annual cancellation25%

≈ 4.0 year customer life. Sets multi-year value on closed sales.

Inbound calls / mo600

Auto from active customers until moved.

Calls the AI handles50%

Win-back pool2× actives

Upsell services you run

See your real numbers

We'll model your specific segments and send you a full breakdown.

Value created

$2.41M

Built from selected use cases, with multi-year value of closed sales included.

Year one alone

$77,302/mo

Closed sales (upsells, win-backs, inbound) carry multi-year customer value: 25% annual cancellation ≈ 4.0 year customer life.

Where it comes from · 4 of 11 selected

Open any row to adjust its rate.

Rate presets

Smart RemindersLIVE

Cut cancellations by 30%

+$344K/YR

Retention lift2%

Retention revenue

2pp churn improvement, the conservative default (industry data supports 1-5pp; adjustable)

15,000 customers × 2% × $675

= $202,500 / year

CSR labor saved

About 65% of reminder confirmations get a reply the AI handles end to end, ~2.5 min each (5 appts/customer/year)

75,000 appts × 65% reply × 2.5 min × $20/hr

= $40,625 / year

Re-treatment savings

6% baseline re-treatment rate × $75/visit × 30% reduction

75,000 appts × 6% × $75 × 30%

= $101,250 / year

UpsellsLIVE

Auto-close add-on services

+$1.13M/YR

Conversion / service1.5%

Add-on revenue across your services

Most operators run several upsell services (mosquito, termite, rodent, and so on), not one. AI works each into about 1.5% of your base per year. Blended value ~$600/year per add-on. Conservative vs. HomeTeam at scale.

15,000 customers × 1.5% per service × 2 services × $600

= $270,000 / year

Multi-year customer value

Add-on customers keep paying after year one. At 25% annual cancellation they stay about 4.0 years (1 ÷ cancel rate); this stream is years two onward.

$270,000 year one × 3.0 more years

= $810,000 / year

CSR + rep time saved

AI runs every outreach conversation end to end (questions, objections, scheduling) that a CSR or rep would otherwise handle, ~5 min each.

30,000 conversations × 5 min × $20/hr

= $50,000 / year

Inbound VoiceLIVE

Answer every call, 24/7

+$509K/YR

AI close rate10%

Inbound sales revenue

Half of AI-handled calls are sales; 10% of those close. Call volume and AI scope are adjustable in the assumptions.

600 calls/mo × 50% AI scope = 300 calls/mo

× 50% sales × 12 × 10% close × $675

= $121,500 / year

Multi-year customer value

Customers closed on the phone keep paying after year one. At 25% annual cancellation they stay about 4.0 years (1 ÷ cancel rate); this stream is years two onward.

$121,500 year one × 3.0 more years

= $364,500 / year

Call time, training, and hiring saved

Sales calls run ~7.5 min and service calls ~5 min, valued at $1 per minute of call time: what a staffed phone seat really costs once wages, training, hiring, and retention are counted.

150 sales calls × 7.5 min + 150 service calls × 5 min

= 1,875 min/mo × 12 × $1/min

= $22,500 / year

Win-BacksLIVE

Recover lost customers

+$423K/YR

Win-back rate0.5%

Win-back revenue

Cancelled pool ≈ 2× active count (quit-before-starts, dead quotes, lost leads, actual cancels), adjustable in the assumptions. Persistent multi-touch AI outreach.

15,000 × 2 = 30,000 pool

× 0.5% AI win-back × $675

= $101,250 / year

Multi-year customer value

Recovered customers keep paying after year one. At 25% annual cancellation they stay about 4.0 years (1 ÷ cancel rate); this stream is years two onward.

$101,250 year one × 3.0 more years

= $303,750 / year

CSR + rep time saved

AI fields the replies across your whole cancelled pool: about 30% respond somewhere in the cadence, ~6 min of back-and-forth each that a CSR or rep would otherwise handle.

30,000 pool × 30% reply × 6 min × $20/hr

= $18,000 / year

AR RecoveryLIVE

Collect overdue invoices

+$199K/YR

Recovery rate30%

AR recovery revenue

AR typical 4-8% of revenue; 6.5% mid-range. AI dialers recover 20-30%; using 30%.

$10,125,000 annual rev × 6.5% AR base

× 30% AI recovery rate

= $197,438 / year

CSR + rep time saved

AI fields the replies from collections outreach: about 65% of contacted accounts respond, ~6 min of back-and-forth each that a CSR would otherwise handle.

975 overdue accounts × 65% reply × 6 min × $20/hr

= $1,268 / year

Call AnalyticsComing Soon

Coach reps with AI

+$243K/YR

Close lift5pp

Close rate lift

Gong / Chorus published data: 10-30% relative improvement. 5pp on 8% baseline = 62.5% relative lift (top of range, but inside it).

7,200 calls/yr × 5pp lift × $675

= $243,000 / year

Expiring Card OutreachComing Soon

Get new payment before declines

+$203K/YR

Save rate2%

Saved revenue from preempted card declines

Card declines kill ~2% of auto-pay customers/year. Proactive outreach 30 days pre-expiry recovers most.

15,000 customers × 2% × $675

= $202,500 / year

AI ReceptionistComing Soon

Full-fledged reception and call routing

+$194K/YR

Close lift4pp

Conversion lift on inbound

A full AI receptionist: answers, routes, and transfers every inbound call on top of the end-to-end booking Inbound Voice already does; 4pp lift over 8% baseline close rate

7,200 calls/yr × 4pp lift × $675

= $194,400 / year

Auto-Pay EnrollmentComing Soon

AI converts manual to auto-pay

+$101K/YR

Conversion rate5%

Auto-pay conversion lift

75-85% already on auto-pay. Of the ~20% who aren't, AI converts ~5% annually, and each locks in a year of retained value.

15,000 × 20% addressable × 5% conversion × $675

= $101,250 / year

Smart Voice RemindersComing Soon

Voice channel boosts retention

+$101K/YR

Retention lift1pp

Additional churn reduction

Voice reaches customers SMS misses. Stacks on top of the SMS retention lift.

15,000 customers × 1pp × $675

= $101,250 / year

Route PlanningComing Soon

Cuts drive time, labor, fuel, overtime

+$508K/YR

Route Planning uses the deployed labor, dispatcher, fuel, wear, and overtime assumptions.

Technician labor saved

Industry studies show 15-25% route-time savings; 45 min on a 10-hr day is the conservative end

38 trucks × 45 min/day × 22 days × 12 mo × $25/hr

= $188,100 / year

Dispatcher labor saved

1 FTE per 20 trucks, 65% time freed, $70K loaded comp. OptimoRoute case study: 66% reduction.

1.90 FTE × 65% × $70K

= $86,450 / year

Fuel + vehicle wear

20% fuel savings (Zeo / FieldRoutes / Timefold 2026). Reduced miles also reduce maintenance.

38 trucks × 46,200 mi/yr × 20% × ($0.23 + $0.12)/mi

= $124,062 / year

Overtime reduction

Timefold ROI guide (May 2026): 'overtime savings often add another 30-50% on top' of drive-time. Using 35%.

(Tech labor + fuel) × 35%

= $109,257 / year

How It Works

Every conversation your team doesn't have time for - handled.

Four revenue problems. One platform. See exactly how Sellify runs each one.

Most pest control companies make $500 per customer. Our clients make $1000. Here’s how.

After every service, Sellify identifies who's eligible for an add-on - mosquito, termite, rodent - starts the conversation, and closes the upgrade. New contract in the CRM. No rep needed.

Identifies upsell candidates from your active base automatically

Offer timed to service history - relevant, not generic

Runs the full sales conversation - no rep needed

Closes the add-on and generates a new service agreement

New contract syncs directly to your CRM

Works across mosquito, termite, rodent, and lawn

Runs after every completed visit, on autopilot

Captures revenue your technicians walk past every day

Try It Yourself

Real conversation1 of 5

Morning Close

Heard the deal at 8:20, said "Sounds good," signed "Done" - all in 16 minutes

0/13

People forget they’re talking to an AI.

These are real replies from pest control customers — the people our AI actually texts.

Case Studies

Real pest control companies. Real numbers.

View all case studies

Ninefold

Full story

$620K

additional revenue generated

1,700

new accounts added

20,000

customers in the campaign

We used the Sellify platform with our existing customer base in some markets, about 20,000 customers, cross-selling mainly mosquito services.

We generated an additional $620,000 in revenue through an AI and Sellify.

That was about 1,700 accounts, including 1,100 new mosquito accounts added to our base.

Nikolas Allred

Co-Owner at Ninefold Marketing

Full story

HomeTeam

Full story

$1M+

new revenue in one month

112%+

YoY mosquito sales growth

new reps or managers added

It was worth hiring Sellify because the return on that investment was so good. If I didn't have to allocate bodies to it and I could generate revenue — it just seemed almost too good to be true.

And it came out as a home run.

Mike Johnson

VP of Operations · HomeTeam

Full story

Enviroguard

Full story

769

accounts sold by one AI agent

2×

more than the next closest rep

30/day

average accounts sold at peak

When I heard that Anna (Sellify's AI sales agent) - was topping our leaderboards, I was thrilled. In just her first few days, she closed 100 accounts, averaging over 30 per day. Our reps were stunned: 'How is this even possible?'

It turned out to be a great motivator. This year alone, Anna sold 769 accounts - the next closest rep only hit around 400.

Hannah Brenchley

Assistant Manager at Enviroguard

Full story

Insight Pest

Full story

$220K

annual revenue from win-backs

~300

accounts won back

new reps hired to run it

That was a campaign using the AI that let us do something we weren't going to staff with live bodies - and made it happen at scale. It was a huge win. A no-brainer.

It was also a great contingency when I had staffing issues - we turned on the mosquito upsell for the Pacific Northwest.

Chad Mahoney

Inbound Sales Manager · Insight Pest

Full story

901 Pest Control

Full story

$50K

mosquito revenue in one season

30%

bump in mosquito customer base

80%

year-over-year retention

Last year was close to $50,000 in revenue - we had around a 30% bump in mosquito. And at least 80% have continued this year, so it's a good retention rate.

We're very happy with it. I think it's going to help a ton with this new branch, and as we open more branches, I'll continue to use it as well.

Murphy Hill

901 Pest Control

Full story

Works with the systems you already use

View all integrations

Pricing

We succeed when you succeed.

Our default model combines a usage rate with a performance commission - so both sides are invested in the outcome. No bloated seat fees. No flat monthly bill when there's nothing running.

Usage + commission - we earn when you earn

No seat fees or per-user licensing

Scales with your operation, not against it

Pricing depends on your operation size and which use cases you run. Leave your details and someone from our team will walk you through the model.

Pest Control
Sales & Customer Care.
Automated.

Four problems are draining your revenue.
We can solve them.

Run The Numbers On Your Business

Every conversation your team doesn't have time for - handled.

Most pest control companies make $500 per customer. Our clients make $1000. Here’s how.

People forget they’re talking to an AI.

Real pest control companies. Real numbers.

We succeed when you succeed.

FAQ

Ready to Grow?

Send a Message

Pest Control Sales & Customer Care. Automated.

Four problems are draining your revenue. We can solve them.

Run The Numbers On Your Business

Every conversation your team doesn't have time for - handled.

Most pest control companies make $500 per customer. Our clients make $1000. Here’s how.

People forget they’re talking to an AI.

Real pest control companies. Real numbers.

We succeed when you succeed.

FAQ

Ready to Grow?

Send a Message

Pest Control
Sales & Customer Care.
Automated.

Four problems are draining your revenue.
We can solve them.