Customer Story
Nik Allred · Co-Owner at Ninefold Marketing
$620,000 in New Revenue From Customers They Already Had
Nik Allred has spent over 12 years in door-to-door pest control sales. He's heard every pitch about generating revenue outside of D2D - and he's skeptical of most of them. This is the story of what happened when he tried Sellify anyway.
A Skeptic's Starting Point
Nik Allred runs sales across several pest control brands - Ninefold, Greenway, GreenLine, and Evergreen - with locations nationwide and rankings inside the PCT top 50. He's built his career on door-to-door, and for good reason: it works.
But over 12 years he's also watched a parade of companies promise revenue from outside D2D. Most didn't deliver. So when Sellify came along, his guard was up.
“We've tried many companies promising revenue outside door-to-door, so I was skeptical at first.”
- Nik Allred, Co-Owner at Ninefold Marketing
What changed his mind wasn't a pitch deck. It was how the Sellify team operated.
“What I learned working with Sellify and Thomas is they operate with high integrity, which is a core value, and they deliver.”
- Nik Allred, Co-Owner at Ninefold Marketing
The structure made sense: no upfront commitment, commission only on closed sales. Low enough downside to justify finding out.
The Results
They ran Sellify against roughly 20,000 existing customers across a selection of markets, cross-selling mosquito services. The campaign launched in spring and ran through the full yearly subscription cycle.
$620,000 in additional revenue
Every dollar was incremental - generated from an existing customer base with no new door-to-door effort and no new headcount.
1,700 new accounts added
Including 1,100 net-new mosquito service accounts bolted onto the existing base.
5-6% close rate
Across a large customer pool, the AI sustained a conversion rate that impressed the team throughout the season.
Zero upfront cost
Commission-only pricing meant the program paid for itself from revenue it created. No monthly retainer, no risk of paying for nothing.
“We generated an additional $620,000 in revenue through AI and Sellify. That was about 1,700 accounts, including 1,100 new mosquito accounts added to our base. We were really impressed with those results.”
- Nik Allred, Co-Owner at Ninefold Marketing
What's Next
The 1,100 new mosquito accounts added last season are already changing how Nik thinks about 2025. More accounts means a larger base to run campaigns against - and a compounding flywheel as each new service makes customers stickier.
The next unlock is termite. Ninefold has owned and operated branches since 2014, and termite represents a meaningful upsell opportunity against their existing general pest control customer base.
“Termite should increase retention by cross-selling to our general pest control customers, making them stickier.”
- Nik Allred, Co-Owner at Ninefold Marketing
The goal for next season: double the numbers.
“We're excited to keep growing with Sellify and hope to double our numbers and conversions next year.”
- Nik Allred, Co-Owner at Ninefold Marketing
Advice for Other Operators
For pest control operators sitting on a large customer base but skeptical of AI outreach, Nik's framing is straightforward.
“Do you want to generate more revenue at a lower cost than door-to-door? Sellify uses AI to scale and automate, often at a lower price point than traditional door-to-door programs. If you want to lower your acquisition cost and increase retention through cross-selling, Sellify is worth considering.”
- Nik Allred, Co-Owner at Ninefold Marketing
The commission model is the part that removes the usual hesitation.
“Unlike SEO or other marketing where you pay monthly hoping for results, with Sellify you pay commissions only on actual sales.”
Nik Allred
Co-Owner at Ninefold Marketing
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