Customer Story
Chad Mahoney · Inbound Sales Manager, Insight Pest
The Win-Back Campaign They Weren’t Going to Run
Insight Pest operates across the Pacific Northwest and into Winnipeg. When they wanted to win back lapsed customers at scale, hiring wasn’t an option - so they handed the campaign to AI.
A Multi-Branch Operator
Insight Pest runs pest control across Washington, Oregon, Idaho, and Winnipeg - with independent ownership groups inside several of those markets. Chad leads inbound sales and coordinates campaigns across the branches.
Each branch has its own constraints. Some have a telemarketing team working the phones. Others don’t. Keeping active customers from feeling over-contacted while still running the outbound motions the business needs is a constant balancing act.
The Campaign That Wouldn’t Have Happened
The opportunity that caught Chad’s attention first was win-backs - lapsed customers that manual outreach could never realistically cover.
“I always look at it through the lens of hiring a team of part-time college kids to telemarket. But the dial count to reach enough people to make any meaningful impact - it's just too many bodies and too many phone calls. That was a huge win. A no-brainer.”
- Chad Mahoney, Insight Pest
The target was around 300 win-back sales. Without AI, that campaign wasn’t going to run at all. With Sellify, it landed close to the target and generated $220,000 in annual revenue - all from customers the business had already written off, and with zero new headcount.
The Results
The win-back campaign delivered what manual outreach couldn’t - and did it across branches with very different operational setups.
$220K in annual recurring revenue
The win-back campaign generated $220,000 in annual revenue from customers who had already churned - dollars the business had written off.
~300 accounts won back
Insight Pest set a target of around 300 win-back sales. The AI got close - across a customer base they had no plan to work manually.
0 new reps hired
No part-time team, no extra telemarketers, no managers added. The campaign ran on AI infrastructure the office already had deployed.
A contingency that pays
When staffing got tight, Sellify flipped on a mosquito upsell for the Pacific Northwest to keep revenue moving - turning a staffing hole into an automated campaign.
“We set a target of around 300 sales, and I think we got really close. It was fairly low maintenance.”
- Chad Mahoney, Insight Pest
The Staffing Contingency
The other moment Sellify earned its place was when the office hit a staffing gap last season. Instead of pulling back on revenue programs, Chad turned on a mosquito upsell for the Pacific Northwest - and let the AI carry it.
“It was a really good contingency last year when I had some staffing issues. That's when we turned on the mosquito upsell campaign for the Pacific Northwest. It's a great contingency.”
- Chad Mahoney, Insight Pest
The economic logic was clean: don’t gamble headcount on a campaign that may or may not produce. Turn on the AI and incur cost only when it actually sells.
Why It Clicked
Chad’s filter on new tools is simple - does this beat the alternative of hiring a team to do it manually? For the win-back motion, it wasn’t close.
“I wasn't going to hire 50 people to do this. So let's let the computer do it and see if they're any good. It worked out.”
- Chad Mahoney, Insight Pest
Across a four-branch footprint, one inbound sales manager, and no new headcount, the AI ran a campaign the business had otherwise written off. That’s the part that changed how Chad thinks about which initiatives are actually reachable.
What’s Next
With the win-back model proven, Chad is looking at the branches where telemarketing coverage is thinnest - Cleveland and the Southwest - as the natural next targets for AI-run upsells.
Service mix is on the table too: instead of defaulting to mosquito, the team is exploring termite inspection setting and seasonal campaigns that flex with the calendar.
“Overall, it’s been a positive experience in terms of what it’s done for Insight Pest. With the right fit, I think we can expand this across the board.”
Chad Mahoney
Inbound Sales Manager, Insight Pest
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