Customer Story
Hannah Brenchley · Assistant Manager, Enviroguard
Their AI Rep Topped the Sales Leaderboard. The Humans Took Notice.
Enviroguard operates 27 branches nationwide. When they rolled out Sellify AI across their sales org, their AI rep Anna didn't just automate outreach - she outsold every human on the team and changed how the whole company thought about what's possible.
Before Sellify
Enviroguard runs a large door-to-door sales operation spread across the country, supported by a small internal team in St. George, Utah. Hannah manages backend operations for the sales reps - account setup, retention, reporting, and auditing.
The team had three problems they couldn't solve at scale. First, win-backs: customers who had been with Enviroguard for years but gone stagnant. Mass messaging wasn't cutting it and there was no time for personalized follow-up on what were otherwise warm leads.
Second, volume. Door-to-door takes about 30 minutes per house. Reaching a large customer base that way simply doesn't scale.
Third, visibility. When a rep closes at the door, the office has no record of what was said. Disputes were hard to resolve and coaching was guesswork.
Getting Started
Enviroguard first heard about Sellify at the Ignite conference. Emily - one of the decision makers - came back from the event interested, and the team eventually decided to become early adopters. Hannah was put in charge on the office side, working directly with their CSM Eric to build and launch campaigns.
“We were a bit skeptical at first - AI can be daunting - but once we pitched it to the owners and they got on board, the results came fast. Within about a month, we saw real effects.”
- Hannah Brenchley, Assistant Manager, Enviroguard
The interface took about two weeks to get comfortable with - fast, by Hannah's account. Campaigns launched in March, pre-season, with the door-to-door team running alongside the AI.
The first surprise came almost immediately. Managers started getting calls asking who Anna was.
Anna Hits the Leaderboard
When Anna started appearing on the sales leaderboard, the reaction from the door-to-door team was somewhere between stunned and motivated.
“Anna sold 769 accounts. Our next closest rep is around 400. So yes, they were intimidated but also inspired. It helped them see what's possible and pushed them to raise their game.”
- Hannah Brenchley, Assistant Manager, Enviroguard
The office staff weren't expecting it either. Call volume spiked - nearly doubled - as customers called in curious about Anna. Some wanted to confirm she was a real person. A few called their branch just to ask about her.
“Anna lit a spark under the whole sales team.”
- Hannah Brenchley, Assistant Manager, Enviroguard
By the end of Q1 and Q2, the revenue numbers were in.
$500K+ in Q1 and Q2
Anna generated over half a million dollars in sales in the first two quarters alone - entirely from automated outreach against the existing customer base.
769 accounts closed
Anna's season total. The next closest human rep closed around 400. The gap wasn't close.
Topped the leaderboard
The reps who had been skeptical of AI watched Anna rank above them. Most responded by raising their own output.
20-22 branches active
Out of 27 total branches, the majority are now running campaigns - one of the fastest company-wide rollouts Sellify has seen.
“A majority of the owners have mentioned in management meetings how shocked they were by the revenue and stats.”
- Hannah Brenchley, Assistant Manager, Enviroguard
What Made Anna Effective
The sales style was a key part of the story. Door-to-door can feel pushy. Anna's conversations were different.
“Anna's conversations are customer-driven. If someone says stop, she stops. If they're not interested, she moves on. That made the retention numbers really strong because the customer was in control.”
- Hannah Brenchley, Assistant Manager, Enviroguard
The naturalism of the conversations also surprised the team. Hannah had worried Anna might sound robotic.
“You've programmed in casual language, typos, and emojis, which made it feel natural. Only a couple of customers realized it was AI. Most said Anna was friendly and casual. Some conversations are even funny - Anna's witty and clever. She gets asked out on dates sometimes, which cracks us up.”
- Hannah Brenchley, Assistant Manager, Enviroguard
Because every conversation is logged in writing, the office can now walk customers through any confusion and resolve disputes quickly. The transparency that was missing from door-to-door is now built in by default.
Advice for Other Operators
Hannah's main caution for teams getting started is to plan for the initial spike.
“Be prepared for an initial spike in call volume and workload. It almost doubled ours. But once customers got used to Anna, things settled.”
- Hannah Brenchley, Assistant Manager, Enviroguard
Beyond the ramp-up, the ongoing lift is low. The first month or two require active monitoring - logging what's working, giving feedback, tuning the AI. After that, it largely runs itself.
“Once you train the AI, it pretty much runs itself, but early monitoring is key.”
- Hannah Brenchley, Assistant Manager, Enviroguard
The last thing Hannah points to is the team behind the product - responsiveness on fixes, speed on new features, and the sense that the people building it are genuinely invested in making it work.
“Emily always says she hopes you guys make millions because you deserve it. It's a really special platform.”
Hannah Brenchley
Assistant Manager, Enviroguard
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