Customer Story
Murphy Hill · 901 Pest Control
$50K in Mosquito Revenue and 80% Came Back the Next Year
Murphy Hill runs 901 Pest Control out of Memphis, Tennessee. When he turned Sellify loose on his existing customer base for mosquito upsells, the revenue spoke for itself - and the customers stuck around.
Growing Beyond the Truck
901 Pest Control serves the greater Memphis area with plans to expand into Nashville and beyond. Murphy was looking for a way to grow revenue from his existing customer base without adding headcount - especially for seasonal services like mosquito that have a natural upsell window.
He turned to Sellify to run automated upsell campaigns against his existing customers, starting with mosquito services.
The Results
The mosquito upsell campaign delivered measurable results in its first season - and proved even more valuable when retention held into year two.
~$50,000 in mosquito revenue
Close to $50K generated from a single seasonal upsell campaign targeting the existing customer base.
30% bump in mosquito customer base
The campaign grew their mosquito subscriber count by roughly 30% in one season.
165 new subscriptions
Across mosquito, termite, and general pest services -all from automated conversations Sellify ran against existing customers.
80% year-over-year retention
The customers Sellify brought in stuck. At least 80% renewed into the following year, recouping the first-year investment and then some.
“Last year was close to $50,000 in revenue -we had around a 30% bump in mosquito. And at least 80% have continued this year, so it's a good retention rate. We've been able to recoup some of that investment on that first year revenue.”
- Murphy Hill, 901 Pest Control
What’s Next
Murphy isn’t slowing down. With a new branch in the works and Nashville on the horizon, he sees Sellify as a core part of scaling without adding reps.
“I think it's going to help a ton with this new branch. And as we open more branches, I'll continue to do that as well.”
- Murphy Hill, 901 Pest Control
Beyond expansion, Murphy is planning seasonal campaigns that go well beyond mosquito - targeting insulation inspections in the fall, rodent baiting in the winter, and termite in the spring.
“I want to run some additional campaigns that are mainly more seasonal. In the winter, I want to run insulation inspections -target all of our customers that haven't had insulation services. And then run a joint one with insulation and rodent baiting.”
- Murphy Hill, 901 Pest Control
The bottom line: Sellify proved itself with mosquito, and now Murphy is looking to run the same playbook across every service line his company offers.
The Referral
The best sign a product works is when customers send their friends. Murphy referred an Orkin franchise in Arkansas to Sellify - and they’re already up and running.
“We also referred someone to you guys who's been using y'all. They're an Orkin franchise out of Arkansas. He's a great man, and they're very close with us -so you've helped them too.”
- Murphy Hill, 901 Pest Control
“We’re very happy with it. I think it’s going to help a ton with this new branch, and as we open more branches, I’ll continue to use it as well.”
Murphy Hill
901 Pest Control
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