Protect revenue.
Then grow it.
Sellify AI helps pest control companies automate customer conversations end-to-end so they can reduce cancellations, lower retreatment costs, improve customer experience, and grow revenue - without adding headcount.
Most pest companies focus first on new leads. But some of the biggest profit leaks happen after the sale - when customers cancel, retreatments happen, and inbound demand goes unanswered.
The biggest revenue leaks happen
after the sale.
Most pest companies are leaking revenue and margin in the same places: cancellations, missed upsells, dormant leads, and unanswered calls.
of customers will switch after one bad experience
Customers cancel when communication breaks down
Most companies send a basic reminder and stop there. No proactive note capture or real follow-up before service.
of companies miss their cross-sell goals entirely
Existing customers never upsold
Most companies have customers who only buy one service, even when they are strong candidates for more.
of companies have no win-back campaign
Past customers never re-engaged
Cancelled customers and dormant leads are often the warmest, highest-converting audience in the database.
of inbound calls go unanswered
Inbound demand goes unanswered
Every missed call is already-qualified demand. When no one answers, that revenue usually goes somewhere else.
Start with AI Retention.
Expand from there.
The easiest place to create value is the revenue already at risk. That’s why Sellify typically starts with AI Retention - then expands into AI Upsell, AI Win-Back, and AI Inbound.
How it works
Sellify’s AI Retention workflows combine smart reminders, pre-appointment note capture, confirmations, rescheduling support, and post-service follow-up into one system that helps reduce cancellations, reduce retreatments, and improve customer experience.
What it means for you
- →Protect recurring revenue
- →Reduce churn
- →Reduce retreatment costs
- →Reduce office overhead
- →Improve service quality perception
Expand your capabilities
Other ways Sellify
protects and grows revenue.
AI Upsell
Sellify identifies customers who are likely to buy more, runs the sales conversation, captures the signed agreement, collects payment, and books the added service automatically.
AI Win-Back
Sellify re-engages cancelled customers and dormant leads, re-qualifies them, and helps bring them back into service automatically.
AI Inbound
Sellify answers inbound calls and messages, follows up by SMS when needed, and can help close the sale, collect payment, and schedule service automatically.
Works with the systems you already use.
Sellify closes the loop in your system of record so conversations turn into completed outcomes, not manual follow-up.
See what AI Retention could
protect in your business.
Use a few simple inputs to estimate how much recurring revenue, service cost, and office capacity AI Retention could protect.
Your Customer Base
Staff & Re-treatments
Model assumptions
- We assume 5 annual appointments per customer on average, based on industry benchmarks.
- Estimated CSR savings are based on about 2 minutes of admin time per appointment.
- Smart Reminders improves annual retention by 2 percentage points, compounding each year.
- Baseline re-treatment volume is modeled at 6% of monthly appointments.
- Smart Reminders is modeled to reduce re-treatment calls by 30%, and Sellify costs $0.45 per appointment on average.
Over 5 years
Net cumulative return
+$3.4M
+$3.5M return - $189K cost
ROI
×18.8
Year-by-year gross benefit
Where it comes from · Year 5
Real pest control companies.
Real numbers.
Sellify helps operators protect recurring revenue, improve route economics, reduce communication overhead, and create new growth.
We used the Sellify platform with our existing customer base in some markets, about 20,000 customers, cross-selling mainly mosquito services.
We generated an additional $620,000 in revenue through an AI and Sellify.
That was about 1,700 accounts, including 1,100 new mosquito accounts added to our base.
Nikolas Allred
Co-Owner at Ninefold Marketing
When I heard that Anna (Sellify's AI sales agent) - was topping our leaderboards, I was thrilled. In just her first few days, she closed 100 accounts, averaging over 30 per day. Our reps were stunned: 'How is this even possible?'
It turned out to be a great motivator. This year alone, Anna sold 769 accounts - the next closest rep only hit around 400.
Hannah Brenchley
Assistant Manager at Enviroguard
Become a Growth Partner.
If you're ready to protect recurring revenue, improve customer communication, and expand revenue with AI, the next step is simple:
Create your account and place your $1,000 deposit to reserve your Growth Partner spot.
As a Growth Partner, you'll receive:
- →$500–$1,500 in platform credit
- →A dedicated Sellify CSM to guide rollout, optimization, and ongoing success
- →Access to proven offers and workflows built from what's working across the industry
- →Beta Council access, including early feature access, a priority request lane, and optional monthly roadmap feedback
Model your full growth opportunity.
Then prioritize where to start.
This planner helps you estimate revenue impact across retention, upsell, win-back, and inbound. Start by sizing total opportunity, then launch with AI Retention and expand use cases as results compound.
Build your number
Adjust shared assumptions+
Powers the labor-saved projections.
≈ 4.0 year customer life. Sets multi-year value on closed sales.
Auto from active customers until moved.
Upsell services you run
See your real numbers
We'll model your specific segments and send you a full breakdown.
Value created
$2.41M
Built from selected use cases, with multi-year value of closed sales included.
Year one alone
$77,302/mo
Closed sales (upsells, win-backs, inbound) carry multi-year customer value: 25% annual cancellation ≈ 4.0 year customer life.
Where it comes from · 4 of 11 selected
Open any row to adjust its rate.
Rate presets
Smart RemindersLIVECut cancellations by 30%
+$344K/YR
+
Cut cancellations by 30%
+$344K/YR
+Retention revenue
2pp churn improvement, the conservative default (industry data supports 1-5pp; adjustable)
15,000 customers × 2% × $675
= $202,500 / year
CSR labor saved
About 65% of reminder confirmations get a reply the AI handles end to end, ~2.5 min each (5 appts/customer/year)
75,000 appts × 65% reply × 2.5 min × $20/hr
= $40,625 / year
Re-treatment savings
6% baseline re-treatment rate × $75/visit × 30% reduction
75,000 appts × 6% × $75 × 30%
= $101,250 / year
UpsellsLIVEAuto-close add-on services
+$1.13M/YR
+
Auto-close add-on services
+$1.13M/YR
+Add-on revenue across your services
Most operators run several upsell services (mosquito, termite, rodent, and so on), not one. AI works each into about 1.5% of your base per year. Blended value ~$600/year per add-on. Conservative vs. HomeTeam at scale.
15,000 customers × 1.5% per service × 2 services × $600
= $270,000 / year
Multi-year customer value
Add-on customers keep paying after year one. At 25% annual cancellation they stay about 4.0 years (1 ÷ cancel rate); this stream is years two onward.
$270,000 year one × 3.0 more years
= $810,000 / year
CSR + rep time saved
AI runs every outreach conversation end to end (questions, objections, scheduling) that a CSR or rep would otherwise handle, ~5 min each.
30,000 conversations × 5 min × $20/hr
= $50,000 / year
Inbound VoiceLIVEAnswer every call, 24/7
+$509K/YR
+
Answer every call, 24/7
+$509K/YR
+Inbound sales revenue
Half of AI-handled calls are sales; 10% of those close. Call volume and AI scope are adjustable in the assumptions.
600 calls/mo × 50% AI scope = 300 calls/mo
× 50% sales × 12 × 10% close × $675
= $121,500 / year
Multi-year customer value
Customers closed on the phone keep paying after year one. At 25% annual cancellation they stay about 4.0 years (1 ÷ cancel rate); this stream is years two onward.
$121,500 year one × 3.0 more years
= $364,500 / year
Call time, training, and hiring saved
Sales calls run ~7.5 min and service calls ~5 min, valued at $1 per minute of call time: what a staffed phone seat really costs once wages, training, hiring, and retention are counted.
150 sales calls × 7.5 min + 150 service calls × 5 min
= 1,875 min/mo × 12 × $1/min
= $22,500 / year
Win-BacksLIVERecover lost customers
+$423K/YR
+
Recover lost customers
+$423K/YR
+Win-back revenue
Cancelled pool ≈ 2× active count (quit-before-starts, dead quotes, lost leads, actual cancels), adjustable in the assumptions. Persistent multi-touch AI outreach.
15,000 × 2 = 30,000 pool
× 0.5% AI win-back × $675
= $101,250 / year
Multi-year customer value
Recovered customers keep paying after year one. At 25% annual cancellation they stay about 4.0 years (1 ÷ cancel rate); this stream is years two onward.
$101,250 year one × 3.0 more years
= $303,750 / year
CSR + rep time saved
AI fields the replies across your whole cancelled pool: about 30% respond somewhere in the cadence, ~6 min of back-and-forth each that a CSR or rep would otherwise handle.
30,000 pool × 30% reply × 6 min × $20/hr
= $18,000 / year
AR RecoveryLIVECollect overdue invoices
+$199K/YR
+
Collect overdue invoices
+$199K/YR
+AR recovery revenue
AR typical 4-8% of revenue; 6.5% mid-range. AI dialers recover 20-30%; using 30%.
$10,125,000 annual rev × 6.5% AR base
× 30% AI recovery rate
= $197,438 / year
CSR + rep time saved
AI fields the replies from collections outreach: about 65% of contacted accounts respond, ~6 min of back-and-forth each that a CSR would otherwise handle.
975 overdue accounts × 65% reply × 6 min × $20/hr
= $1,268 / year
Call AnalyticsComing SoonCoach reps with AI
+$243K/YR
+
Coach reps with AI
+$243K/YR
+Close rate lift
Gong / Chorus published data: 10-30% relative improvement. 5pp on 8% baseline = 62.5% relative lift (top of range, but inside it).
7,200 calls/yr × 5pp lift × $675
= $243,000 / year
Expiring Card OutreachComing SoonGet new payment before declines
+$203K/YR
+
Get new payment before declines
+$203K/YR
+Saved revenue from preempted card declines
Card declines kill ~2% of auto-pay customers/year. Proactive outreach 30 days pre-expiry recovers most.
15,000 customers × 2% × $675
= $202,500 / year
AI ReceptionistComing SoonFull-fledged reception and call routing
+$194K/YR
+
Full-fledged reception and call routing
+$194K/YR
+Conversion lift on inbound
A full AI receptionist: answers, routes, and transfers every inbound call on top of the end-to-end booking Inbound Voice already does; 4pp lift over 8% baseline close rate
7,200 calls/yr × 4pp lift × $675
= $194,400 / year
Auto-Pay EnrollmentComing SoonAI converts manual to auto-pay
+$101K/YR
+
AI converts manual to auto-pay
+$101K/YR
+Auto-pay conversion lift
75-85% already on auto-pay. Of the ~20% who aren't, AI converts ~5% annually, and each locks in a year of retained value.
15,000 × 20% addressable × 5% conversion × $675
= $101,250 / year
Smart Voice RemindersComing SoonVoice channel boosts retention
+$101K/YR
+
Voice channel boosts retention
+$101K/YR
+Additional churn reduction
Voice reaches customers SMS misses. Stacks on top of the SMS retention lift.
15,000 customers × 1pp × $675
= $101,250 / year
Route PlanningComing SoonCuts drive time, labor, fuel, overtime
+$508K/YR
+
Cuts drive time, labor, fuel, overtime
+$508K/YR
+Route Planning uses the deployed labor, dispatcher, fuel, wear, and overtime assumptions.
Technician labor saved
Industry studies show 15-25% route-time savings; 45 min on a 10-hr day is the conservative end
38 trucks × 45 min/day × 22 days × 12 mo × $25/hr
= $188,100 / year
Dispatcher labor saved
1 FTE per 20 trucks, 65% time freed, $70K loaded comp. OptimoRoute case study: 66% reduction.
1.90 FTE × 65% × $70K
= $86,450 / year
Fuel + vehicle wear
20% fuel savings (Zeo / FieldRoutes / Timefold 2026). Reduced miles also reduce maintenance.
38 trucks × 46,200 mi/yr × 20% × ($0.23 + $0.12)/mi
= $124,062 / year
Overtime reduction
Timefold ROI guide (May 2026): 'overtime savings often add another 30-50% on top' of drive-time. Using 35%.
(Tech labor + fuel) × 35%
= $109,257 / year
FAQ
Can't find what you're looking for? Get in touch →
Sellify Al acts as a sales or customer service rep that initiates, responds, and manages real-time conversations with your leads or customers via phone call or text. It's all automated and deeply integrated, allowing you to focus on working ON your business rather than IN your business.
Absolutely. You can tailor conversation flows, objection handling, and brand-specific messaging to match the tone, policies, and sales strategy of your business. It's designed to sound like a real member of your team - not a generic chatbot.
We help you define your ideal sales flow - from first outreach to sale made. You can create instruction templates that guide how the AI handles common objections, explains your services, or responds in specific situations. You'll also have the ability to test these flows internally with your team before they go live, so everything feels dialed in and on-brand.
Sellify AI gives you insight into conversion rates, reply rates, and overall lead engagement through a clear, easy-to-use analytics dashboard. You'll know exactly how it's performing - and where there's room to improve.
Most customers are up and running in just a few days. If you're already using Twilio, setup is especially quick - and our team will guide you through the whole process.