01 // Executive Summary

Protect revenue.
Then grow it.

Sellify AI helps pest control companies automate customer conversations end-to-end so they can reduce cancellations, lower retreatment costs, improve customer experience, and grow revenue - without adding headcount.

Most pest companies focus first on new leads. But some of the biggest profit leaks happen after the sale - when customers cancel, retreatments happen, and inbound demand goes unanswered.

02 // The Problem

The biggest revenue leaks happen
after the sale.

Most pest companies are leaking revenue and margin in the same places: cancellations, missed upsells, dormant leads, and unanswered calls.

AI Retention
72%

of customers will switch after one bad experience

Customers cancel when communication breaks down

Most companies send a basic reminder and stop there. No proactive note capture or real follow-up before service.

AI Upsell
80%+

of companies miss their cross-sell goals entirely

Existing customers never upsold

Most companies have customers who only buy one service, even when they are strong candidates for more.

AI Win-Back
73%

of companies have no win-back campaign

Past customers never re-engaged

Cancelled customers and dormant leads are often the warmest, highest-converting audience in the database.

AI Inbound
34%

of inbound calls go unanswered

Inbound demand goes unanswered

Every missed call is already-qualified demand. When no one answers, that revenue usually goes somewhere else.

03 // The Solution

Start with AI Retention. Expand from there.

The easiest place to create value is the revenue already at risk. That’s why Sellify typically starts with AI Retention - then expands into AI Upsell, AI Win-Back, and AI Inbound.

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How it works

Sellify’s AI Retention workflows combine smart reminders, pre-appointment note capture, confirmations, rescheduling support, and post-service follow-up into one system that helps reduce cancellations, reduce retreatments, and improve customer experience.

What it means for you

  • Protect recurring revenue
  • Reduce churn
  • Reduce retreatment costs
  • Reduce office overhead
  • Improve service quality perception
Try it yourself
04 // Ecosystem

Works with the systems you already use.

Sellify closes the loop in your system of record so conversations turn into completed outcomes, not manual follow-up.

View all integrations
05 // Retention Calculator

See what AI Retention could protect in your business.

Use a few simple inputs to estimate how much recurring revenue, service cost, and office capacity AI Retention could protect.

Your Customer Base

17,000
$590
12%
18%

Staff & Re-treatments

$25/hr
$75

Model assumptions

  • We assume 5 annual appointments per customer on average, based on industry benchmarks.
  • Estimated CSR savings are based on about 2 minutes of admin time per appointment.
  • Smart Reminders improves annual retention by 2 percentage points, compounding each year.
  • Baseline re-treatment volume is modeled at 6% of monthly appointments.
  • Smart Reminders is modeled to reduce re-treatment calls by 30%, and Sellify costs $0.45 per appointment on average.

Over 5 years

Net cumulative return

+$3.4M

+$3.5M return - $189K cost

ROI

×18.8

Year-by-year gross benefit

Retention revenue
Labor savings
Re-treatment call savings

Where it comes from · Year 5

Retention revenue
+$816K
Labor savings
+$70K
Re-treatment call savings
+$113K
06 // Proof

Real pest control companies. Real numbers.

Sellify helps operators protect recurring revenue, improve route economics, reduce communication overhead, and create new growth.

View all case studies
Upsell Campaign · Ninefold Marketing
$620Kadditional revenue generated
1,700new accounts added
20,000customers in the campaign

We used the Sellify platform with our existing customer base in some markets, about 20,000 customers, cross-selling mainly mosquito services.

We generated an additional $620,000 in revenue through an AI and Sellify.
That was about 1,700 accounts, including 1,100 new mosquito accounts added to our base.

Nikolas Allred

Nikolas Allred

Co-Owner at Ninefold Marketing

Upsell Campaign · Enviroguard
769accounts sold by one AI agent
more than the next closest rep
30/dayaverage accounts sold at peak

When I heard that Anna (Sellify's AI sales agent) - was topping our leaderboards, I was thrilled. In just her first few days, she closed 100 accounts, averaging over 30 per day. Our reps were stunned: 'How is this even possible?'

It turned out to be a great motivator. This year alone, Anna sold 769 accounts - the next closest rep only hit around 400.

Hannah Brenchley

Hannah Brenchley

Assistant Manager at Enviroguard

07 // Next Steps

Become a Growth Partner.

If you're ready to protect recurring revenue, improve customer communication, and expand revenue with AI, the next step is simple:

Create your account and place your $1,000 deposit to reserve your Growth Partner spot.

As a Growth Partner, you'll receive:

  • $500–$1,500 in platform credit
  • A dedicated Sellify CSM to guide rollout, optimization, and ongoing success
  • Access to proven offers and workflows built from what's working across the industry
  • Beta Council access, including early feature access, a priority request lane, and optional monthly roadmap feedback
Create Account & Reserve Spot
08 // Get Started

Ready to see where Sellify creates value?

Tell us a little about your business and we'll show you the workflows most likely to protect revenue, reduce overhead, and create growth.

No commitment required
Tailored to your CRM and workflow
30-minute walkthrough, no fluff

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09 // Opportunity Planner

Model your full growth opportunity. Then prioritize where to start.

This planner helps you estimate revenue impact across retention, upsell, win-back, and inbound. Start by sizing total opportunity, then launch with AI Retention and expand use cases as results compound.

Your Customer Base

17,000
$600
4,000

Cancellations & Win-Back

40,000
18%

Inbound Calls

800

Model uses: 0.4% win-back rate, 1.25% upsell/yr, 2% churn reduction via reminders, 1.5% inbound conversion. Full methodology →

See your real numbers

We'll model your specific segments and send you a full breakdown.

Sellify adds over 5 years

+$2.6M

Year-by-year net benefit

Smart Reminders
Upsell
Win-Back
Inbound Voice

Where it comes from · Year 5

01Smart Reminders
+$259K
02Upsell
+$192K
03Inbound Voice
+$86K
04Win-Back
+$16K

FAQ

Can't find what you're looking for? Get in touch →

Sellify Al acts as a sales or customer service rep that initiates, responds, and manages real-time conversations with your leads or customers via phone call or text. It's all automated and deeply integrated, allowing you to focus on working ON your business rather than IN your business.

Absolutely. You can tailor conversation flows, objection handling, and brand-specific messaging to match the tone, policies, and sales strategy of your business. It's designed to sound like a real member of your team - not a generic chatbot.

We help you define your ideal sales flow - from first outreach to sale made. You can create instruction templates that guide how the AI handles common objections, explains your services, or responds in specific situations. You'll also have the ability to test these flows internally with your team before they go live, so everything feels dialed in and on-brand.

Sellify AI gives you insight into conversion rates, reply rates, and overall lead engagement through a clear, easy-to-use analytics dashboard. You'll know exactly how it's performing - and where there's room to improve.

Most customers are up and running in just a few days. If you're already using Twilio, setup is especially quick - and our team will guide you through the whole process.